Dubbed as the new age marketing tool, DM is all about making use of the social tools of the social networking sites in finding out any possible demand pattern in sales and services. This pattern, largely behavioral, guides in giving direction for positioning the brands better.
Digital Marketing largely uses Social Media as it is transparent, interactive, and an engaging form of public relation that uses the latest web and mobile technology. It facilitates communication all round to make it an interactive dialogue which can be leveraged to the benefit of any business. It is an innovative method to capture any ongoing conversation that is happening online "NOW", creating multiple channels for content distribution, putting sustained efforts that pays in long-term and inundating with Information which can be used for research, feedback and building loyal customer base.
These have been made possible by the proliferation of social networking sites and people hooked on to some social networks like Facebook , Twitter, LinkedIn etc, to get information relevant to them. We basically get into the place where people are and marketing ourselves for relevant people who actually wants to use or consume our services.
What a better way indeed to market than those traditional methods where our information and activities are targeted at general audience!
As partners with our clients, we help them strategize their marketing plans better. We often strategize both online and traditional marketing plans so that the target business can make best use of both.